Consumer Trends
bibigo Activates Korean Food Push at PGA Tour's CJ CUP Byron Nelson
The No. 1 Korean food brand in the U.S. by CJ Foods uses a live tournament platform to drive consumer trial and brand a…
Consumer Trends 27 stories
Consumer Trends
Nature's Own Cuts Ingredients 38%, Taps John Cena for Relaunch
80% of surveyed parents say they would switch bread brands for simpler ingredients, data the Thomasville, Ga. baker is …
Consumer Trends
Danimals Reformulates Kids' Yogurt With Three-Nutrient Claim
Smoothies line cuts total sugar 25% versus prior recipe; brand activates MAGNA-TILES co-promotion to drive summer shelf…
Consumer Trends
Bush's Beans Launches Three Limited-Edition Summer SKUs
The corrected release confirms a trio of novelty SKUs designed to drive trial and shelf velocity during peak grilling s…
Consumer Trends
Smucker's Milk-Bone Taps DC Studios' Supergirl for Limited-Edition Treats
The Orrville, Ohio-based packaged-foods group is deploying a licensed co-promotion to drive impulse purchases in the pe…
Consumer Trends
Barilla Upgrades Al Bronzo Line With Organic Cert, New Shape
The bronze-cut range now carries organic status across its lineup as Barilla targets premium at-home dining demand with…
Consumer Trends
King's Hawaiian Launches Minions Tie-In Snack Ahead of Film
The limited-time SKU marks the bakery brand's first major entertainment licensing deal, backed by a TV campaign and in-…
Consumer Trends
Ferrero Unveils Wonka Line and Cookie Hybrids at Sweets Expo
The Parsippany-based unit of Ferrero Group signals continued North America investment with a 12-month innovation pipeli…
Consumer Trends
Orangetheory, TRUBAR Strike Co-Branded Protein Bar Deal
Plant-based bar rolls out across Orangetheory studios, TRUBAR.com and Amazon; national retail expansion targeted throug…
Consumer Trends
Quest Nutrition Breaks 10-Year Chip Flavor Freeze with Dill Pickle Launch
The Simply Good Foods brand targets flavor-driven snack demand as high-protein categories continue to outpace broader p…
Consumer Trends
Kettle & Fire Reshapes Leadership as Bone Broth Demand Rises
The Austin-based brand cites rising demand for nutrient-dense, minimally processed food as the catalyst for an executiv…
Consumer Trends
VSL Probiotics Enters Mass Retail via 1,500-Store Walmart Deal
VSL4® Gut and VSL4® Vaginal Health hit shelves in every U.S. state — the brand's first brick-and-mortar retail rollout.